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What to expect
What Can You Expect If We Decide It's a Fit to Work Together?
Total Reset Coaching completely changed my life. I was 35 years old, an ex-college athlete, married, two kids, successful… but I knew I wasn't the man I used to be. I didn't feel bad enough to panic. But I didn't feel good enough to be proud. When I found Joel's program, it finally made sense—something that actually fit my busy life.
Travis Milne
Business Owner
230 → 180 lbs in 90 days
July 12th, 2021 is the day my life changed. Six months earlier, my dad had passed away. I was at my heaviest—265 pounds, at my lowest, and honestly… I barely recognized the man in the mirror. Then I met Joel. I joined his program and committed to the process.
Ben Shedd
Software Executive
Lost 60 lbs in 12 weeks
Meeting Joel changed the entire direction of my life. When we met, I was an average CrossFitter stuck at 210 pounds, still struggling with my weight. In the first few months, I dropped 30 pounds and found my abs. But that was just the beginning.
Mark
Banking Executive
Became a Pro Men's Physique athlete
About Me
Joel Staley
Helping High-Performing Men Reach Their Full Potential
I help business owners, executives, and leaders uncover hidden gaps in their energy, focus, and performance so they can lead their teams, families, and lives at the highest level.
Over the years, I've worked with over 2,000 high-performing men who are already successful on paper, but still feel drained, distracted, or stuck in routines that quietly limit their influence, stamina, and results. My clients don't just improve their health and fitness — they unlock a new version of themselves: sharper, more disciplined, more commanding, and more capable of handling the pressures of high performance.
I'm a pro-physique competitor, author, podcaster, and business owner, and I've personally faced challenges that would test anyone's energy and focus — including surviving late-stage cancer, while still raising a family and running a successful business.
Because of this, I coach from experience, not theory, and I know what it takes to optimize every area of life under real-world pressure.
My approach combines evidence-based routines, mental performance strategies, and subtle identity shifts that create lasting change without burnout, gimmicks, or extreme measures. I've seen firsthand how a small set of adjustments, guided by a fresh perspective, can create massive breakthroughs in energy, focus, and leadership.
I'm not just here to coach workouts or tweak diets — I'm here to help you optimize your daily routines, sharpen your decision-making, and maximize your influence in every area of life. If you're ready to see what's possible when you operate at your full capacity, you're in the right place.
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